Advertiser | Honda Motor Co. |
Brand | Honda |
Director | Antoine Bardou-Jacquet |
Producer | Simon Poon Tip (at Partizan Midi Minuit) |
Product | CR-V |
Production Company | Partizan Midi Minuit |
Agency | Wieden + Kennedy |
Note | The commercial received upon its release a huge amount of awards, making it one of if not the most awarded commercial in history. Overshadowing this fact is that the concept is highly inspired by a video art film/short film called Der Lauf der Dinge. The creators of this film, Peter Fischli and David Weiss, accused Wieden + Kennedy of plagiarism. |
┌────────────────────────────────────────────┐ influenced ┌───────────────────────┐ │ Der Lauf der Dinge (aka The Way Things Go) │ ────────────> │ Honda Motor Co. "Cog" │ └────────────────────────────────────────────┘ └───────────────────────┘