Director | Carl Erik Rinsch |
Production Company | RSA |
Note | From Shoot Magazine: "The client wanted the creature to be both a "goblin" and personify this inexplicable "passion." The resulting spot shows people chasing and embracing these tiny huggable monkey-like creatures, which represent not only the opportunity provided by the lottery but the good that comes from participating in the lottery in the first place." |
Runtime | 1 minute |