Dodge - Octane 93/Girlfriend (Dodge racing. It's overpowering.)

Brand	Dodge
Director	Traktor
Director of Photography	Jo Molitoris
Editor	Jon Hopp @ Jigsaw
Production Designer	Tim Teegarden
Production Company	Partizan/Traktor
Agency	PentaMark
Agency	Troy
Agency	MI
Biz Sector	Cosmetics, Beauty Products & Perfumes
Copywriter	John Curtis
Country	USA
Creative Director	Sam Sefton
Creative Director	Bill Morden
Creative Director	Rick Dennis
Full Story	Jeremy Mayfield's 'girlfriend' readies herself for a date with him. She bathes in motor oil, using an oversized car scrub brush. She dries her hair with a pressure air hose and uses hand cleaner and car wax on her hair. Finishing all with gasoline as perfume. Finally she puts on a checkered-flag scarf. When Jeremy arrives in his racing car, the No. 19, she slides through the window into the passenger seat. _Hey, Jeremy,_ she says. _Is that Octane 93?_ he asks. _Yep, you like it?_: _Oh yeah._
Notes	This ad, a typical ad accompanying the NASCAR races during the commercial breaks, features Nextel Cup driver Jeremy Mayfield. Jeremy Mayfield said in an interview: _It was a lot of fun. I think it was a huge hit for Dodge and myself. I think it was our savior last year when we weren't running good. That commercial held us together and got us through to this year where we could start running good again. It was a lot of fun and hopefully we'll do more in the future. I just liked it. I think it was pretty cool and that octane 93 commercial was certainly a big hit. I'd like to do more. Hopefully we'll start running good and give Dodge a good reason to do a lot of them. I never have been one to watch my interviews afterward or listen to myself on the radio. I just do my job and hear about it and hopefully it works out good for everybody._
Runtime	0:30
Sound Mix	Stereo
Spot Name	Octane 93/Girlfriend (Dodge racing. It's overpowering.)
Talent	unknown (Girlfriend/Girl)
Talent	Jeremy Mayfield (Himself)
Technical Specifications	colour - format unknown

Clipland

Dodge - Octane 93/Girlfriend (Dodge racing. It's overpowering.)

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