Apple - 1984 - TV Commercial on Clipland

Client	Apple
Director	Ridley Scott
Production Designer	Lee Clow
Art Director	Brent Thomas
Production Company	RSA Films
Agency	New York
Agency	Chiat/Day
Biz Sector	?
Copywriter	Steve Hayden
Country	International
Notes	The famous _1984_ commercial that launched the Macintosh during the Super Bowl in 1984 is purported to have been shown only once; but to qualify for 1983's advertising awards, the commercial also aired on December 15 at a small TV station in Twin Falls, Idaho (KMVC Channel 11), and in movie theaters for weeks starting on January 17th. (Apple Confidential) Speech: _Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom, secure from the pests purveying contradictory thoughts. Our Unification of Thought is more powerful a weapon than any fleet or army on earth. We are one people. With one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!_ Off-Text: _On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'_
Runtime	1:00
Script/Written by	Steve Hayden
Sound Mix	Stereo
Spot Name	1984
Talent	Runner - Anya Major
Technical Specifications	colour - format unknown

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